.max

ICANN contention set

Official record · ICANN

ICANN lists .max in 9 applications

ICANN's Reveal Day list places .max in contention set 150.

Primary · 8

Cam Connecting SARL replacement: .predict New to this tracker View at ICANN
Hangzhou Shuniu Cloud Computing Co., Ltd. New to this tracker View at ICANN
Intercap Registry Inc. replacement: .epic New to this tracker View at ICANN
Link Freedom Group Ltd replacement: .phi Claimed in public before View at ICANN
ShortDot (Ireland) Limited replacement: .neo Claimed in public before View at ICANN
Registry Services, LLC replacement: .more New to this tracker View at ICANN
Paws Button, LLC replacement: .playlist New to this tracker View at ICANN
XYZ.COM LLC replacement: .cleaners New to this tracker View at ICANN

Replacement · 1

Aruba PEC S.P.A. replacement for .human Claimed in public before ICANN status: Deactivated View at ICANN

Applicant names and statuses are shown as ICANN lists them, read on 7 October 2026. Open ICANN's list

3 applicants claimed this string in public before Reveal Day, across 3 records.

Aruba Link Freedom Group ShortDot

Claimed before Reveal Day

Kept as history. Each record links to where the claim was made and says whether an entry in ICANN's list has been matched to it.

Aruba 2026-09-09 Reported by a publication Listed by ICANN for .max

Claimed: .aid, .all, .ask, .beta, .bit, .bnb, .cart, .ciao, .daily, .demo, .easy, .fix, .gaming, .gen, .genius, .gym, .happy, .hello, .hola, .human, .kit, .lab, .mars, .max, .moon, .omg, .pec, .pop, .rem, .roma, .sign, .sito, .super, .tag, .tex, .vps, .yes, .zen, .zzz

The company applied for the following strings as primary or replacement: aid, all, ask, beta, bit, bnb, cart, ciao, daily, demo, easy, fix, gaming, gen, genius, gym, happy, hello, hola, human, kit, lab, mars, max, moon, omg, pec, pop, rem, roma, sign, sito, super, tag, tex, vps, yes, zen, zzz

Source: Exclusive: Aruba applies for 39 top level domain strings · Domain Name Wire

ShortDot 2026-09-08 Announced by the applicant Listed by ICANN for .max

Claimed: .ace, .age, .agi, .aid, .aim, .air, .amp, .api, .ask, .big, .bit, .bold, .bro, .core, .crew, .dig, .dna, .duo, .ego, .era, .eye, .fab, .fam, .find, .fix, .flex, .gem, .gen, .get, .gig, .glow, .goat, .good, .gym, .heal, .hero, .hey, .hip, .hit, .hub, .icon, .inn, .jet, .key, .lab, .let, .lit, .max, .mcp, .mix, .mood, .moon, .mvp, .neo, .omg, .owl, .pod, .pop, .root, .see, .set, .slay, .solo, .soon, .sub, .tag, .tap, .try, .uni, .unit, .vibe, .way, .why, .wild, .xoxo, .xxl, .yay, .yes, .zen, .zzz

ShortDot (Ireland) Limited, the applicant entity within the ShortDot group, has submitted 40 applications to ICANN's 2026 New gTLD Program. Collectively, the applications contain 40 primary applied-for strings and 40 designated replacement strings.

Source: The ShortDot 80: 40 applications, 80 proposed strings · ShortDot

Link Freedom Group 2026-08-13 Announced by the applicant Listed by ICANN for .max

Claimed: .acc, .act, .add, .agentic, .agi, .air, .ais, .algo, .all, .alpha, .anon, .any, .api, .artist, .asap, .asi, .atom, .auth, .bad, .bag, .base, .big, .bill, .bit, .block, .bnb, .boom, .borg, .brain, .brand, .btc, .cap, .cart, .cast, .ccc, .cell, .chain, .change, .coaching, .coin, .collective, .commerce, .commercial, .con, .connect, .core, .craft, .create, .creative, .cyber, .dao, .dapp, .ddd, .demo, .dian, .dna, .donate, .dream, .drone, .drop, .earn, .easy, .electric, .end, .enter, .epic, .era, .etc, .ether, .eye, .fab, .factory, .fart, .feed, .fight, .file, .find, .firm, .flow, .form, .freedom, .ftw, .future, .gate, .gear, .gen, .genius, .get, .gmi, .goat, .god, .good, .gpt, .gram, .great, .grow, .gym, .hack, .haha, .happy, .hard, .heal, .hello, .hey, .hire, .hit, .hodl, .hop, .hope, .hub, .human, .hunt, .hype, .iam, .icon, .idea, .iii, .index, .industry, .inf, .intelligence, .inter, .internet, .invest, .ion, .itis, .itiswhatitis, .jet, .jjj, .join, .kek, .key, .king, .kit, .know, .labs, .learn, .lfg, .light, .line, .links, .list, .llm, .logistics, .long, .look, .loop, .luck, .machine, .made, .magic, .main, .make, .mall, .mark, .mars, .mart, .mate, .math, .matrix, .max, .mech, .mega, .merch, .met, .mind, .mine, .mmm, .mode, .model, .moon, .more, .mvp, .nano, .near, .need, .neo, .nft, .nice, .nil, .not, .npc, .nsfw, .nutrition, .official, .oid, .okay, .omg, .only, .orb, .order, .organization, .out, .outlet, .pal, .park, .pass, .pax, .phi, .planet, .platform, .pod, .podcast, .point, .pop, .port, .portal, .pos, .pot, .pow, .power, .ppp, .print, .private, .product, .project, .protocol, .pump, .pure, .push, .qqq, .quant, .quantum, .quick, .qwe, .raw, .real, .research, .resort, .retail, .rev, .ride, .robot, .robotics, .rrr, .sat, .scale, .scan, .sci, .sea, .see, .sell, .send, .set, .share, .ship, .sign, .sim, .slop, .soft, .soul, .source, .sov, .sss, .stack, .start, .state, .stay, .stem, .stock, .stuff, .sub, .super, .sure, .swap, .sys, .tada, .tag, .tap, .tea, .text, .the, .therapy, .thing, .think, .this, .time, .tldr, .token, .toy, .train, .tree, .true, .truth, .ttt, .uni, .url, .use, .uuu, .verse, .vibe, .view, .viral, .virtual, .visit, .vvv, .want, .water, .way, .wear, .well, .wellness, .what, .wild, .will, .wise, .wiz, .xbt, .yea, .yes, .yyy, .zap, .zec, .zen, .zoom, .zzz

The largest ICANN applicant in history. Explore 300+ proposed gTLDs for a modern internet.

Source: The namespace: 316 TLDs · Link Freedom Group

September 9, 2026

Aruba applies for 39 strings, its first portfolio beyond .cloud

The Italian operator of .cloud says it applied for 39 top-level domain strings, primary and replacement together, and that many of them conflict with strings other applicants have already announced.

September 8, 2026

ShortDot discloses 40 applications and 80 proposed strings

ShortDot has published its entire 2026-round portfolio as one set: 40 applications carrying 40 primary and 40 replacement strings, every one three or four letters, without saying which is which.