London Agency SEO Pages Launches Search and AI Visibility Services for UK Trades
The landscape of local digital marketing is shifting as homeowners transition from traditional search engines to AI assistants. To address this evolving environment, London-based digital marketing agency SEO Pages has officially launched a new suite of services designed specifically for UK trades and local service businesses. Founded by Richard Thomas-Pryce, the agency aims to help local providers—including plumbers, electricians, cleaners, roofers, landscapers, and dentists—establish visibility in all the geographic areas they physically serve.
Navigating the Dual Front of Search and AI
According to SEO Pages, many local service businesses operate across dozens of towns and neighborhoods, yet their online platforms are optimized to target only a small handful. This mismatch leaves them invisible to potential clients searching from adjacent postcodes. Furthermore, a growing percentage of these consumer queries bypass traditional search results pages altogether, with users turning to AI platforms like ChatGPT to find local service providers.
"Every job starts with a search now, and a growing share of those searches never touch a traditional results page — they're answered by AI," said Richard Thomas-Pryce, founder of SEO Pages. He noted that small businesses are currently forced to compete on both traditional search and AI fronts simultaneously, often without clear metrics to determine if their marketing investments are yielding results.
A Three-Pronged Approach to Visibility
To help businesses secure a foothold in their local markets, SEO Pages has introduced three core service lines:
- SEO Growth: Focuses on ongoing search and AI visibility management. This includes building new location-page websites, keeping content up to date, managing technical upkeep, and delivering weekly reports based on actual Google data.
- Web Build & Care: Delivers fast, built-from-the-ground-up websites engineered to rank across every area a business serves. These sites are actively maintained, secured, and updated rather than left to become outdated.
- Campaign Management: Utilizes paid advertising to generate immediate customer inquiries while the client's organic and AI visibility compounds over time.
Accountability Through Live Data
A central feature of the agency's launch is its focus on transparency. SEO Pages provides its clients with a live results dashboard, ensuring that business owners see the exact same Google data that the agency uses.
Thomas-Pryce emphasized that this open data model is a deliberate choice to counteract industry norms. "This industry runs on business owners not being able to check the work," he stated. "Everything we do starts from the opposite idea — if you can see the data yourself, you can hold anyone to account. Including us."
Demonstrated Early Success
The agency's strategy has already shown measurable outcomes for early clients. All Well Property Services, a home renovations firm operating in South East London, utilized more than 225 service-area pages built by SEO Pages. According to Google Search Console data, the firm recorded 2,891 visits from Google and reached 745,000 search appearances during the 90-day period ending July 17, 2026. Notably, their daily website visits in July were approximately four times higher than those recorded in April.
Free AI and SEO Auditing Tools
Alongside its paid service offerings, SEO Pages has released a suite of twelve free digital marketing tools on its website (seopages.co.uk/tools). These tools are designed to help business owners independently audit and optimize their websites. The suite includes:
- An AI Search Readiness Audit and a free general visibility audit.
- A robots.txt & AI Bot Checker, which demonstrates whether ChatGPT and other AI-driven crawlers are capable of reading a website.
- An SEO ROI Calculator and an On-Page SEO Checker.
- Generators for specialized files, including schema markup, llms.txt files, and meta tags.
Through these tools and its structured service offerings, SEO Pages seeks to provide UK-based local businesses with the concrete data and search presence required to compete in a search market increasingly dominated by both Google and artificial intelligence.
