Ipsos Synthesio and MentionLab Partner to Launch Brand Visibility Tracking for AI Search
Ipsos Synthesio, in partnership with MentionLab, has announced the global launch of "Ipsos Synthesio AI Visibility." This new AI search monitoring and reporting tool is tailored for enterprise brands looking to measure and improve their presence within AI-driven search environments.
The release comes at a time when the landscape of consumer search is undergoing a massive shift. According to estimates, approximately 50 percent of online searches now incorporate AI-generated answers. Platforms like OpenAI's ChatGPT, Google's Gemini, DeepSeek, Amazon Rufus, and Google's AI Overviews are actively reshaping how users find, learn about, and select products and brands.
Tracking Presence in the AI Search Landscape
The new platform is designed to give enterprise businesses the tools necessary to analyze and optimize how they are presented by major AI systems. By utilizing Ipsos Synthesio AI Visibility, companies can monitor their brand positioning and compare it directly to competitors across various AI services.
Additionally, the tool helps businesses identify the specific online sources that AI systems pull from when generating answers to user queries. By mapping these sources, brands can gain a clearer understanding of how to influence their visibility and positioning in AI-generated search results.
Core Capabilities and Insights
The collaboration between Ipsos Synthesio and MentionLab provides enterprise clients with a suite of analytical tools to address critical search performance questions. The solution focuses on delivering answers to several key areas:
- Consumer Search Patterns: Helping brands identify exactly what target consumers are searching for within their specific industry sector or product category.
- Comparative Visibility: Tracking how and where a brand's products are displayed in AI search results in comparison to their direct market competitors.
- Information Sourcing: Revealing the primary documentation, websites, and data sources that AI platforms reference when formulating answers.
- Optimization Strategies: Providing actionable guidance and insights on how to adjust digital presence to secure better visibility and positioning in AI-driven search answers.
Availability and Enterprise Rollout
Ipsos Synthesio AI Visibility is currently available to enterprise clients on a global scale. Organizations interested in evaluating their current AI search performance can begin their engagement with an initial diagnostic report. For ongoing tracking, the service also offers an upgrade to continuous monitoring capabilities.
