Automattic

Affiliations: Owner of WordPress.com; Registry operator of .blog.

Current status: Participant in the 2026 round; specific strings and application count remain undisclosed.

About Automattic

Automattic is the company behind WordPress.com and the registry operator of .blog, a gTLD it applied for in the 2012 round.

Its 20 August 2026 statement frames the new round as a focused extension of the WordPress ecosystem rather than a large portfolio strategy. Automattic says it is considering a small number of meaningful TLDs that could complement .blog and serve the wider range of sites now built with WordPress.

The company disclosed neither the strings nor the number of applications. Until those details become public, the tracker records Automattic as a participating applicant with an undisclosed portfolio and assigns it to no string or contention set.

Portfolio size (*)

No specific TLD strings have been disclosed. This applicant is not assigned to any string or contention set.

August 24, 2026

Automattic signals a small portfolio for the 2026 new gTLD round

The WordPress.com owner says it is considering a small number of TLDs to complement .blog, but has disclosed neither the strings nor the application count.

Sources

August 20, 2026 Automattic Participation statement

How Automattic Approaches a New TLD Round

“It means thinking carefully about a small number of meaningful options that could complement .blog and better reflect the different ways people use WordPress today.”